Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Go for Gold seller status – Every marketplace has some algorithm that rewards the best sellers. eBay was one of the first to crack the marketplace code online. Gold status usually affords better placement.

Channel 61

Channel Small Business Distribution B2C 61

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Having bits of high-quality content in snackable bites every day is the way to go in terms of engagement and pleasing the algorithms.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JUNE 8, 2017

Algorithmic segments. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. These three guidelines are recency, frequency and unit of sale. […]. Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 8, 2018

Those broad guidelines—the most detailed explanation of the Amazon Choice algorithm yet released—supplement existing recommendations for optimization of product listings. Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels.

B2B 100

B2B eCommerce Search Technical Review 100

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). And you are guessing why store sales are down (and because of such a simple fix!). Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150