David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Having bits of high-quality content in snackable bites every day is the way to go in terms of engagement and pleasing the algorithms.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

MAY 22, 2019

It was all about tricking the algorithm and I didn’t really break that bad habit until 2012. It didn’t need to be in the algorithm anymore. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 60

SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Go for Gold seller status – Every marketplace has some algorithm that rewards the best sellers. eBay was one of the first to crack the marketplace code online. Gold status usually affords better placement.

Channel 60

Channel Small Business Distribution B2C 60

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 8, 2018

Those broad guidelines—the most detailed explanation of the Amazon Choice algorithm yet released—supplement existing recommendations for optimization of product listings. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. There are innumerable guides on the topic, like this one.).

B2B 100

B2B eCommerce Search Technical Review 100

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. b) Sales lead quality/ quantity. e) Direct sales. Let’s start with what Kevin Spacey’s keynote address from the Content Marketing institute :-).

Social Media 100

Social Media Marketing SEO B2B 100

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). You have some sales waiting for you once you push the bits to your server. This first group of prospects is a critical source of early sales. Far more important is marketing execution. 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. Offline sales. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end.

Small Business 167

Small Business Marketing PR Social Media 167

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. There are of course many possibilities for this, but the most common errors are that your keywords are either too broad or they are multi-intent keywords that bring traffic that is not necessarily in the sales funnel.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. increase in clicks to sale from the listing page.

B2C 70

B2C Search Internet Mobile 70

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. This platform can provide you with smart technology, proprietary algorithms, and data to get your members connected by their location, the categories they define and the topics they choose. Tamara McCleary.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Additionally, gather data from sales and customer services reps. Image source. Consideration.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead. And today, it really is an art form.

Demand 48

Demand B2B Curation SEO 48