ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic.

Social Media 60

Social Media Technical Review Media Private Equity 60

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). You have some sales waiting for you once you push the bits to your server. This first group of prospects is a critical source of early sales. Far more important is marketing execution. 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end.

Small Business 167

Small Business Marketing PR Social Media 167

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead.

Demand 48

Demand B2B Curation SEO 48

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60