ConversionXL

NOVEMBER 8, 2018

Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers.

Sales 60

Sales Marketing Sales Cycle B2C 60

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

ConversionXL

DECEMBER 2, 2015

A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? As for bandit algorithms, you can almost think of them as A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s).

Technical Review 48

Technical Review Analytics Framework Software Review 48

Women Entrepreneurs Can

OCTOBER 9, 2022

Unfortunately, most modern marketing budgets don’t stretch far enough to allow companies to explore every possible distribution channel simultaneously. Algorithmic changes being implemented by social media giants have made it abundantly clear to businesses that they must invest in paid promotion to be seen. Add a Personal Touch.

Marketing 52

Marketing Social Media SEO Mobile 52

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests. Data is always unsampled in every report.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. Traffic Trends Key Metrics Analysis. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Setting up your experiments for success: Define success metrics. Try out different tactics, tools, offers, and designs.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Add events, scripts with custom triggers, dimensions, metrics, details on page views, hits. Shapes the curve of your business.

Agile 90

Agile Analytics Algorithm Software Review 90