SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? What are your key Startup Metrics ? eCommerce - Is this subscription? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? What’s different, special here? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Still that is 2 different large scale studies that seem to confirm that social media conversions suck.

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Media continues to stretch claims; bloggers make the problem worse. Overestimating the size of effects. Overgeneralizing.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Conversion rate?

Agile 90

Agile Analytics Algorithm Software Review 90

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. c) Social media sharing. Experts and influencers generally have their own social media following and your content will naturally see a new audience. Many eCommerce sites and businesses (e.g. f) SEO ranking.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. For most clients, Futurety starts by identifying the key business question—not a specific metric or visualization. It took two years, but a team finally won. Outside vendors.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Algorithmic segments. Image Source. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hearpreneur

AUGUST 5, 2020

Look at, for example, how fast an average 10-year old can manage to learn a complex video game (which is, after all, essentially just a complex decision algorithm), yet how difficult the teaching of basic algebra seems to be in our schools. 23- eCommerce. Thanks to Kenny Trinh, Netbooknews ! #9- Photo Credit: Austin Denison.

Technical Review 154

Technical Review Software Review Entrepreneur China 154

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. This hashtag has become a one-stop TikTok shop for the weird and wonderful products ecommerce businesses sell on the platform, with over 20 billion views and counting. Above all else, make entertaining videos.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

DECEMBER 16, 2020

You can access participants’ social media profiles and talk to them before they’re accepted for the test. For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. You’ll also get three free credits when you sign up.

Technical Review 92

Technical Review Software Review B2B Design 92

Up and Running

FEBRUARY 24, 2021

Core Web Vitals are a set of metrics that measure speed, responsiveness, and the visual stability of a website. This set of metrics has been designed to help site owners measure the user experience they provide when it comes to loading, interactivity, and visual stability. What are Core Web Vitals? Largest Contentful Paint (LCP).

Web 79

Web Metrics Search Mobile 79

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit Rate: This metric represents the rate at which people leave your website on specific pages. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

FEBRUARY 28, 2017

It’s true that keeping up with Google’s hundreds of algorithm updates throughout the year requires resources, but you don’t have to bend over backward—or break the bank—to understand SEO. It will tell you if you are getting mostly referral traffic from social media channels or if your visitors are coming in organically from Google searches.

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTok users embrace ecommerce. TikTokers are also some of the most engaged of any social media platform, spending an average of over 19 hours a month on the app. What makes TikTok Ads different from other social media advertising platforms?

Customer 102

Customer Viral Audience Campaign 102

Hunter Walker

JUNE 8, 2016

I’m dubious about how much “personal referrals” happen in social media, but it could quite possibly start the conversation on the playground. When I look at our metrics (to the extent we can gather information) our #1 point of contact is still face to face referrals and our #2 is our sidewalk sign.

SBA 51

SBA Social Media Algorithm eCommerce 51

Hunter Walker

JUNE 8, 2016

I’m dubious about how much “personal referrals” happen in social media, but it could quite possibly start the conversation on the playground. When I look at our metrics (to the extent we can gather information) our #1 point of contact is still face to face referrals and our #2 is our sidewalk sign.

SBA 48

SBA Social Media Algorithm eCommerce 48

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. Tap into YouTube Community / Media Platform.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

AUGUST 12, 2013

The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm. You can go in and say " for all bounced visits from rich media display campaigns give the campaign 2x the credit. "

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)? Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? If you have Web Analytics 2.0

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JUNE 11, 2014

And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

NOVEMBER 15, 2010

Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 7, 2010

It is an advanced implementation of technology (mathematical algorithms in this case) and when used it very much feels like magic! The algorithm will do that for you! This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! Mongoose Metrics ~ ifbyphone. AnalyzeWords.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

MARCH 7, 2016

Twitter is rumored to be switching to an algorithmic feed, they get to decide (again, this is ok, they are trying to improve a product only actively used by journalists and one man running for President). And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm.

Analytics 60

Analytics Marketing Metrics Audience 60