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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 140
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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login.

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How to Find Correlative Metrics For Conversion Optimization

ConversionXL

As Ben Yoskovitz , co-author of Lean Analytics , wrote : Ben Yoskovitz : “Finding a correlation between two metrics is a good thing. It’s hard to do, but causality is really an analytics superpower–it gives you the power to hack the future.”. Correlations can help you predict what will happen. Visit frequency: D1 retention.

Metrics 48
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The Missing Ingredient From Your Content Marketing Strategy

Duct Tape Marketing

“I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia. Looking at Google Analytics, it seems like people just get the information and go.