Remove Analytics Remove B2B Remove PPC Remove Webinar
article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Back to our story.

article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. All Columns. Statistics.

SEO 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. They haven’t completed a form, joined a webinar, or requested a demo. ABM doesn’t stop at lead generation or new opportunities. But you first have to engage them. ?Think

article thumbnail

[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. WordStream – Service that manages PPC campaigns, but great info too. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Further Reading: How to Do a Webinar Your Viewers Will Love.

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136
article thumbnail

B2B Marketing in 2014: Content + Technology

VC Cafe

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These quants work with more vendors than ever, while building their own customized analytics engines.

B2B 111