Remove Analytics Remove B2C Remove Customer Remove Early Stage
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies. It’s about hits that can generate customers, not just hits on popular sites for the sake of ego-stroking. Too much math, rational value, Excel.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. What are Early Stage VC’s Really Asking? How many are there?

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Product-Led Growth (PLG) For Startups

Mucker Lab

If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Think about Adobe.

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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Sales messaging with only internal or stakeholder input will lack customer insights and perceptions.

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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

ConversionXL

While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? What types of demos are used, and are there correlations between B2B and B2C demo usage? Solution 1: Live demos. Pre-recorded demo pros and cons.

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