Remove Analytics Remove B2C Remove Retention Remove Social Media
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Create awareness with paid social media posts 2. Build high-value customer relationships with helpful organic social content 3. By meeting buyers’ post-purchase needs , you’ll improve customer retention. by posting about it on social media). Google Analytics helps you dig into where leaks occur.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second type is winning.

Retention 126
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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here. trillion in 2014.

SEO 80
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal.

Metrics 105
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136
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9 Things You Should Know About Social Login & CRO

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. Users quickly took to Twitter and other social networks and roundly criticized the ad.