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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. Use data analytics: Data analytics can provide valuable insights into how users interact with your product. Slack : Slack is one of the best digital products on the market.

Design 105
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. One thing the cycle can't do is help you understand your own business.

Metrics 156
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106
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When Customers Make You Smarter

Steve Blank

Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. The first was reducing what they thought was a five-sided market to a simpler two-sided one. A Five-sided Market. Among the 28 startups in the Digital Health cohort is Tidepool.

Customer 324
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

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Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month. For other sites, it’ll vary depending on how you define “disengaged.”

Analytics 167