Analytics Business Model Revenue SEM 
ConversionXL
DECEMBER 13, 2022
Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Doing a speed analysis.
Steve Blank
DECEMBER 7, 2010
Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or to optimize this search. to optimize this search.
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ConversionXL
DECEMBER 2, 2015
Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics (and other analytics setups) are a course in themselves, so I’ll leave you with some helpful links to read: Google Analytics 101: How To Configure Google Analytics To Get Actionable Data.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Michael Kassing.
BeyondVC
MAY 18, 2007
What is interesting is that 24/7, AQuantive, and Doubleclick make most of their money from the boring stuff like SEM and display ads. I would go small and focus on building its publisher base where Google gets over 1/3 of its revenue. The post Internet Ad Frenzy – what’s next? appeared first on BeyondVC.
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