Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. That's why multichannel analytics is so important. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. ” Rookies have no analytics or experimentation tools on the site.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Rookies have no analytics or experimentation tools on the site. Give a company 1 point for Analytics package.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this. Another was a hybrid of CRO stuff and analytics -focused stuff like Occam’s Razor. To start with, the data will likely be a mess.

Software Review 115

Software Review Design Agile Analytics 115

searchengineland.com

MAY 30, 2012

Enterprise SEM. Search & Analytics. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. How To: Analytics. Enterprise Web Analytics in the Facebook Era. SearchCap Daily Newsletter. All Columns. All Things SEO. B2B Search Marketing. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). How do you explain this to the boss/client? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. It also has team collaboration features and post analytics. Google Analytics. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. It also has team collaboration features and post analytics. Google Analytics. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Doing that allowed me to open up a whole new area of data analysis because I knew that the personas were largely segmented based on a couple variables (mainly company revenue, yearly training spend, and the importance of 2-3 variables when it comes to training).

Software Review 102

Software Review Design Agile Analytics 102

crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Tip: One of the most important tools for any effective SEO strategy is website analytics.

SEO 48

SEO Search Engineer Small Business 48

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

DECEMBER 2, 2015

Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics (and other analytics setups) are a course in themselves, so I’ll leave you with some helpful links to read: Google Analytics 101: How To Configure Google Analytics To Get Actionable Data.

Technical Review 48

Technical Review Analytics Framework Software Review 48

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. And you could try it for seven days for free.

Technical Review 84

Technical Review Demand Cofounder Video 84

crowdSPRING Blog

MAY 2, 2018

Less than 30% of small businesses use website analytics, call tracking or coupon codes. Less than 30% of small businesses use website analytics, call tracking or coupon codes. Small businesses are having a hard time tracking their marketing ROI (return on investment). Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

Eric Friedman

APRIL 23, 2014

In early 2006 I heard from an in house recruiter at a company called Reprise Media that worked specifically in Search Engine Marketing (SEM) which was a nascent advertising space dedicated to delivering targeted advertising solely based on someones intent. Once I groked what they actually did I jumped at the chance to meet with them.

SEM 83

SEM Advertising Metrics Analytics 83

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. Critical thinking —they’re inquisitive and analytical. Demonstrable experience with social media marketing, email marketing, advertising campaigns, marketing databases and analytics, and SEO/SEM. Solid knowledge of website and marketing analytics tools.

Hiring 82

Hiring Management Marketing Social Media 82

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Steve Blank

DECEMBER 7, 2010

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Deliverable for Feb 8 th : For web teams: Get a working web site and analytics up and running. What types of revenue streams are there?

Wiki 311

Wiki Lean Management Business Model 311

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric is a post from: Occam's Razor by Avinash Kaushik. Did I miss something above?

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Action : When you create SEO and SEM campaigns ensure that your team has this data.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. In addition to this, we tracked everything closely in Google Analytics and we could verify that conversions, revenue and sales were up and that the combined effect of all my work was a 21% lift in the overall conversion rate.

Analytics 48

Analytics SEM Metrics Conversion 48

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? If you set criteria up front about what revenue/value each click drives then you have benchmarks for your campaign.

San Jose 60

San Jose SEM Campaign SEO 60

BeyondVC

MAY 18, 2007

What is interesting is that 24/7, AQuantive, and Doubleclick make most of their money from the boring stuff like SEM and display ads. I would go small and focus on building its publisher base where Google gets over 1/3 of its revenue.

Internet 60

Internet RSS SEM Advertising 60