Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Lovely, warm hugs and smiles for them. Lovely, warm hugs and smiles for them.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? Enterprise SEM. Enterprise SEO. In House Search Marketing.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And many others.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The solution was perfect—for earlier times: People used mostly one device.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). And that is fine.

Web 96

Web Metrics Analytics eCommerce 96

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. These are the two components of Customer Lifetime Value.

CPA 69

CPA Analytics Viral Small Business 69

ConversionXL

APRIL 6, 2016

Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. Still, because of modern web design trends, most sites have done away with underlines despite data saying users click less and take more time to click. Day 3 – Analytics, Personalization and Retention. What Instead?

Retention 48

Retention Algorithm Software Review Conversion 48

Duct Tape Marketing

NOVEMBER 26, 2015

From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. Are many landing on a web page but not completing the needed form? You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more. Cost Per Acquisition. Lifetime Value.

Metrics 28

Metrics Customer Acquisition CPA 28

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Here is a example.

Management 68

Management Analytics San Diego Web 68