Both Sides of the Table

OCTOBER 29, 2009

We’ve run enough campaigns to known that users have been tolerant of authentic ads. So PPC (pay-per-click) advertising on social networks has performed poorly to date. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Occam's Razor

SEPTEMBER 30, 2013

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Everyone is contenting a lot of content about content marketing. That's it.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM teams then began curating content and tagging it by use case, industry, and persona. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. More than 40 percent of web traffic today is mobile, which means your website is already curating to mobile customers.

eCommerce 60

eCommerce Mobile Developer Retention 60

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. If you want to start a drip marketing campaign, Drip is a natural choice.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. If you want to start a drip marketing campaign, Drip is a natural choice.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Finding your target market for PPC and display ads. By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111