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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now Career Plan: Analytics Experience vs. Analytical Thinking.

Analytics 136
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

Analytics 154
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How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign. We survived the tough vetting process and discussed our next steps. 3) Agreeing on the amount.

Campaign 142
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9 Social Media Tips To Boost Small Business Brands

YoungUpstarts

Then make a chart of the content you’ve already created and the posts you have yet to produce or curate. Most social media platforms provide audience analytics to help you review your follower demographics and their peak times of activity. Be Authentic. Save Time With Third-Party Tools. Track Your Progress.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Why bother?

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Create and curate content that engages your audience. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars.