ConversionXL
NOVEMBER 23, 2022
This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.
Both Sides of the Table
OCTOBER 29, 2009
We’ve run enough campaigns to known that users have been tolerant of authentic ads. So PPC (pay-per-click) advertising on social networks has performed poorly to date. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers.
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ConversionXL
NOVEMBER 28, 2018
Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.
ConversionXL
JUNE 2, 2022
It’s not a channel, campaign, or tactic. ABM teams then began curating content and tagging it by use case, industry, and persona. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. ITSMA’s ABM framework simplifies these types.
Duct Tape Marketing
OCTOBER 10, 2013
Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. Lander lets you create beautiful landing pages for your social media, email and online marketing campaigns using an easy step-by-step process. Below are a sampling of just ten of the ways you can use landing pages. Listly by John Jantsch.
ConversionXL
MAY 14, 2019
If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.
Up and Running
SEPTEMBER 5, 2018
For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. More than 40 percent of web traffic today is mobile, which means your website is already curating to mobile customers.
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