Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely cool.]. Each selection by me of a top ten (standard!)

Analytics 159

Analytics Search Campaign eCommerce 159

YoungUpstarts

DECEMBER 5, 2020

A few of the best features of Upserve include splitting items and checks, training mode for new hires, offline mode; restaurant analytics; and menu intelligence. With the EagleOwl platform, you can access features like menu engineering, recipe costing, purchase order management, and supplier management. Support the community.

Software Review 165

Software Review Software Management Social Media 165

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Product 110

Product Campaign Acquisition Social Media 110

Occam's Razor

MARCH 30, 2017

Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. No more theory, we felt it! AI | Now | Global Maxima. Time of Day.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Duct Tape Marketing

MAY 2, 2024

Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines.

SEO 62

SEO Search Generative AI Engineer 62

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. This is when your ideal customer shows interest.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

The Startup Magazine

MARCH 29, 2020

It can be difficult to monitor the effectiveness of our campaigns since we need time. With the use of analytics, the statistics that are presented give us clear feedback on the status of our campaign. With the use of analytics, the statistics that are presented give us clear feedback on the status of our campaign.

Small Business 101

Small Business Social Media Technical Review Marketing 101

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

ReadWriteStart

JANUARY 25, 2020

This was also the time when major companies set up their online properties to sell and buy products. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. A basic search on Google shows several ecommerce portals selling the same products that your business sells.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Where do visitors spend the most time?

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

JANUARY 16, 2020

Kajabi is an all-in-one business platform that makes it easy for freelancers, solopreneurs, influencers and business owners to create online courses and launch marketing campaigns. This is great for showcasing quick product demos, a customer onboarding process, or what your product experience is all about. Themes and Presets.

Technical Review 147

Technical Review Software Review Lead Generation Caching 147

The Next Web

JANUARY 27, 2014

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. However, we wanted something more specific to our product. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign.

Campaign 142

Campaign Technical Review Social Media PR 142

Women Entrepreneurs Can

SEPTEMBER 1, 2020

In the current digital era, small business owners and women entrepreneurs must understand that to survive they have to be familiar with the tactics of marketing their product online. An easy way to define your customers is by answering the simple question “what solution is your product or service offering for potential customer’s problem?”.

Social Media 97

Social Media Marketing Analytics Web Development 97

YoungUpstarts

MARCH 27, 2014

While rankings are an important part of an SEO campaign there are other areas you should pay attention to. You should sign up for Google Analytics and Google Webmaster Tools (Bing also offers a Webmaster Tools product that you should utilize as well). Google has a tough job to do in policing its search engine.

SEO 169

SEO Engineer Search Flash 169

YoungUpstarts

MAY 14, 2018

WordPress may be a better option because it’s free and will allow a lot of the customization that is necessary when running a paid or organic marketing campaign. Start Tracking with Google Analytics. Google Analytics is another free tool that’s a must have if you’re running a business. Beware of Fast Win Agencies.

Small Business 173

Small Business Technical Review Social Media SEO 173

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. I’ve been working with a small team on a new CXL product, Adeft.

Analytics 161

Analytics Acquisition Channel B2C 161

ReadWriteStart

JULY 7, 2021

For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants. The user chooses a particular courier service – and adds important information like the type of products to be delivered, pick-up, delivery destination, and deadline for delivery.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. I was knowledgeable about the product before ever communicating with the company. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

YoungUpstarts

NOVEMBER 1, 2019

But wanting to materialize a product or service and sustaining its operations are two different things. also lets you chart your product roadmaps by setting a product strategy, collaborating with the product and engineering teams, and creating visual roadmaps. It lets you track and share the ROI of key campaigns.

Software Review 113

Software Review Startup Azure SEO 113

Hearpreneur

APRIL 9, 2023

Society is changing and so is its demand and supply for new products and services. 3- Enhanced productivity and efficiency Photo Credit: Jamie Miller Businesses stand to gain a great deal from the efficiency and productivity gains made possible by technological advancements. Thanks to Andy Flynn, SpryLyfe ! #3-

Technical Review 104

Technical Review Artificial Inteligence Technology Entrepreneur 104

Up and Running

SEPTEMBER 13, 2021

In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Why Google Analytics is critical for business. Acquisition. Interaction.

Analytics 93

Analytics SEO Channel Search 93

Up and Running

JUNE 12, 2019

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. You might benefit from outsourcing or using a contractor for specific types of campaigns, giving you control and flexibility around how long you keep someone on board.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

The Startup Magazine

FEBRUARY 9, 2022

These articles provide awareness, education, and marketing campaign ideas. This digital marketing publication is a free web application that provides digital marketers with insights and analytics about their search engine rankings, links, and keywords. 5: Inc.com . 6: Forbes. 7: Smashing Magazine. 8: Digiday.

Marketing 178

Marketing Social Media Campaign Advertising 178

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product? Thanks to Chris Gerbig, Pink Lily ! #8-

eCommerce 131

eCommerce Omaha Entrepreneur SEO 131

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Here’s a review from Sean Patterson , a Digital Analytics and Optimization Consultant at Conversion.com: Sean Patterson: “An enterprise testing tool with a wide range of capability and customisation.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

SVPG

APRIL 28, 2012

The Product Marketing Contribution. Jane is supporting the launch of Product X, a new release her company is really excited about. Armed with her launch checklist, she schedules a meeting with John, the product manager. John is starting to worry that Jane and the rest of the marketing team don’t get his product.

Product 108

Product Technical Review Marketing Affiliate 108

The Startup Magazine

NOVEMBER 3, 2021

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. SEO is a way of optimizing your website to increase the quantity and quality of web traffic received through search engine results.

Advertising 156

Advertising Social Media Campaign SEO 156

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Especially at the really simple and basic things.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

Both Sides of the Table

MAY 19, 2013

The confidence, energy, passion and humor that are hallmarks of Jonathan became muted in the pressures of needing to show financial successes to match one’s enormous product vision and ambitions. His vision for social analytics and tracking the conversion funnel was better than any I had heard at the time (or since).

Technical Review 303

Technical Review Cofounder Analytics Founder 303

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154