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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., Ads, Viral/Social, SEO)? Do you need to process user-contributed media? SEO Support Will URLs and page content need to be properly formed for SEO? What back-end support for SEO is needed? Analytics/Metrics What key startup metrics will you need to track?

Developer 520
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. I lovingly call our strategy analytics on the bleeding edge. Customer Service.

Analytics 131
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How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. This article covers the ways to build a massive channel that will attract customers to your website and generate income for you.

Channel 149
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency. What should SEOs spend time on? Here’s how to do it.

SEO 121
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6 Time-Saving Social Media Tools For Startups

YoungUpstarts

But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers. First things first.

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How to Measure Small Business Website Performance

Up and Running

SEO performance. Without SEO strategies in place, your website can get lost amongst the millions of other websites that are trying to catch people’s attention. Using an SEO plugin or platform, do an analysis of your website to understand what keywords it’s ranking for. Keyword research. Do keyword research. Audience information.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149