ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration. Sales KPIs. Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The Churn Rate allows us to estimate the satisfaction level of our paid users.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

SEPTEMBER 22, 2021

Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Pick your referral rewards. Key takeaways.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Here are funnel analytics for the Bingo Card Creator new user experience: image source. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of people buying, the metric is conversion rate.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Both Sides of the Table

JUNE 6, 2010

trying to determine one’s math capabilities you might like to ask a detailed analytical problem to solve. I was infuriated because the flow of our conversation never returned to letting the guy inform us how to better sell to him. I had intended to go down that line of thinking later on in our conversation.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

Up and Running

MAY 28, 2015

Make use of Google Analytics, social media analytics, and any other tool that is useful to your company, and become more efficient. You can A/B test (and make use of multivariate testing) for free through Google Analytics. A higher percentage of conversions is probably a better metric than sheer number of conversions.

Marketing 60

Marketing Social Media Churn Rate Elevator Pitch 60

Up and Running

AUGUST 21, 2014

It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. You need to track pre-purchase, post-purchase, and then overall business analytics. Those things are all really hard to just get. There’s tools to do all of that.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Reducing churn rate. Making sure the leads are appropriate for your offer. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Both Sides of the Table

APRIL 21, 2020

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. We of course need to understand markets and market dynamics but many people understand this from an analytical perspective. Understanding markets AND people (and earning the respect of the most talented people) is much harder.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Steve Blank

DECEMBER 2, 2013

Brandon Arbiter was a VP at FreshDirect where he built the company’s data management and analytics practices. These customer conversations led the Tidepool team to further refine their understanding of the device makers’ economics. At Linden Lab, delivered the open-sourced Second Life Viewer 2.0 the Customer Life Time (CLT)).

Customer 323

Customer Churn Rate Customer Development Lean 323

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Most twitter analytics tools just do data puking. Twitter Analytics. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

Version One Ventures

SEPTEMBER 28, 2015

Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate. Churn Rate = # of users churned at end of the time period / # of total users at the beginning of the time period.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Venture Chronicles

DECEMBER 15, 2011

At the same time the number of new trials created for our monthly subscription products remained flat and in some months declined materially, however the number of free-to-paid conversions for customers who were net new (not a previously paying customer who canceled) went up.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

Up and Running

APRIL 27, 2012

Without metrics, it is all too easy to continue along a path where progress is measured in code releases and homepage redesigns, and the most fundamental metrics of all, conversion rates and revenue, are relegated further down the list. They are in build mode after all. The customers can come later once it is finished. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Then referral rates and opt-out rates. What does that look like? The customer acquisition cost that I talked about.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60