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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. Just like cars with a great engine but no wheels.

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How to Get Traffic That Converts

ConversionXL

Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. What is happening: Make sure you are getting actionable data from Google Analytics. 2) Increase y – Increase clickthrough rates.

Analytics 131
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. We did quite a lot of this when we launched the book a few weeks ago using Bit.ly, Google Analytics, and Google’s URL shortener.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Using video demos on product pages increased Zappos’ sales by up to 30%. YouTube is a powerful search engine that works hand-in-hand with Google.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. You want clicks from people who are will move through your sales funnel with the least amount of friction. By Gagan Mehra. I agree to get emails. Gary Vaynerchuk.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

How To Identify Your Target Market & Make More Sales. It’s not enough just to generate clicks, but clicks from the right target market & people who are will move through your sales funnel with the least amount of friction are ideal. Improve Your Content Strategy With Facebook Analytics. On Creating Personas.