The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. Analytics is critical for growth.

Technical Review 78

Technical Review PPC SEM Marketing 78

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The skills and mindsets of world-class growth hackers. The result?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 28, 2021

Now users interact with digital products in much more complex and different ways than a decade ago…the more complex your stack is, the more customer data you are spreading across many different tools, and the more time you (or your engineering team) will need to reassemble the puzzle and get a full reasonable picture. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

YoungUpstarts

JANUARY 2, 2018

The idea of being independent and following your own course is a big part of it, as much as the gratification of seeing your product or service take off with customers. What do you believe are the biggest mistakes that entrepreneurial ventures make in laying the groundwork for analytics and planning that can drive success?

Cofounder 0

Cofounder Partner Forecast Founder 0

Steve Blank

OCTOBER 11, 2016

How to recognize when it’s time to pull the plug on your startup idea, and why founders can’t operate afford to operate in a vacuum were the focus on today’s Entrepreneurs are Everywhere radio show. Dan Miller , co-founder of Level Therapy , provider of mobile therapy sessions. Dan Miller. Brian Zuercher.

Columbus 245

Columbus Entrepreneur Ohio Cofounder 245

Startup Lessons Learned

AUGUST 3, 2009

Lessons Learned by Eric Ries Monday, August 3, 2009 Minimum Viable Product: a guide One of the most important lean startup techniques is called the minimum viable product. MVP, despite the name, is not about creating minimal products. We have to manage to learn something from our first product iteration.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. When you use metrics and strategies in the same subtitle title, most businesses I end up running up against don't have a strategy, let alone a data-driven strategy. What do you see that businesses need to be doing? [21:35]

Software Review 83

Software Review Marketing Metrics Analytics 83

Up and Running

MAY 15, 2014

As an entrepreneur raised in the era of analytics, I want to find metrics for everything. When I was going through the co-founder “dating” process, I’d found a potential partner through my network who seemed to be perfect. The problem is that this is harder to do than it sounds. Why did I think that?

Partner 113

Partner Cofounder Equity Metrics 113

The Next Web

AUGUST 10, 2013

Many startups don’t test their product at all or only after release because they fear it would be too expensive and would take too long. Nadav Poraz, Founder, WhoSampled. 2) Add Google Analytics events everywhere. 3) Define your product goals first. Ori Goshen, Co-Founder & VP R&D, Tawkon.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

Startup Lessons Learned

SEPTEMBER 6, 2012

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. In this workshop, Fraser, Founder/CEO of LUXr and Klein, Director of Product & UX at One Jackson will offer practical techniques for getting and using customer feedback.

Lean 154

Lean Cofounder Analytics Startup 154

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

OCTOBER 11, 2016

How to recognize when it’s time to pull the plug on your startup idea, and why founders can’t operate afford to operate in a vacuum were the focus on today’s Entrepreneurs are Everywhere radio show. Dan Miller , co-founder of Level Therapy , provider of mobile therapy sessions. Dan Miller. Brian Zuercher.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. Product and culture . Identify the audience. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

David Teten

APRIL 1, 2021

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

This is going to be BIG.

AUGUST 25, 2011

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Build up your analytics capability. Run an internal hackathon.

Technical Review 114

Technical Review Software Review PR Cofounder 114

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

MAY 23, 2016

Noah has been a key figure in the making of LivePlan, our own SaaS product. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

The Next Web

MARCH 10, 2013

This is a guest post by Chris Hollindale, co-founder and CTO of Hasty. If you’re an entrepreneur, you’re probably measuring everything you possibly can about your business and your product. With RescueTime, I get all the benefits of being able to measure and improve my productivity, without any data entry pain at all.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

ConversionXL

MARCH 1, 2016

According to Jeff Gothelf , author of Lean UX , conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.”. How do CRO teams work with others, including SEO, branding, IT, product, and of course UX?

Conversion 48

Conversion Metrics Analytics Design 48

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Turns out, the marketers were wrong. Less than ? of the consumers surveyed felt like this kind of content was important.

Conversion 113

Conversion Analytics Metrics Vermont 113

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Quantitative research tells you the what and where ( Image Source ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different. CXL has a very in-depth article on how to do that here.

Customer 130

Customer Channel Design Retention 130

The Next Web

JULY 8, 2013

I recently stumbled upon this great read by Sam Altman, the co-founder of Loopt, and number 10 caught my eye: “ Growth solves (nearly) all problems.”. My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. So far we have raised $2.3M Setting goals.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Austin Startup

MARCH 2, 2019

I’m also a product of bootstrapped entrepreneurs?—?my As I wrote about my father in my tribute to him , he turned down Walmart when I was 10-years old when they wanted to sell his product in all of their stores nationwide. If the founder doesn’t know what the company is doing, the company won’t either. was failing.

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Enable Google Analytics tracking.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

SEPTEMBER 30, 2018

For example, most e-commerce platforms today offer millions of products, with a changing mix daily and a changing market, such that it’s virtually impossible to manually predict a strategy for mapping customer demographics to products displayed online. Apply machine-learning for real-time software decisions.

Artificial Inteligence 210

Artificial Inteligence Algorithm API China 210

ConversionXL

MAY 29, 2019

The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. 100—was between subscribers and video views.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

MAY 29, 2014

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives. Turns out, the marketers were wrong. Less than ? of the consumers surveyed felt like this kind of content was important.

Conversion 62

Conversion Analytics Metrics Vermont 62

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

Ben's Blog

APRIL 28, 2010

The conventional wisdom says a startup CEO should make way for a professional CEO once the company has achieved product-market fit. In this post, I describe why we prefer to fund companies whose founder will run the company as its CEO. VMware—Diane Greene. (*) While not technically cofounders, Andy Grove and Thomas Watson, Sr.

Technical Review 78

Technical Review Cofounder Technical Cofounder Software Review 78

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? In a mature company with a mature product, the goal is to pay for lots of people to come to your website. SEM is a simple idea. chatted once?

SEM 164

SEM San Francisco Lean Continuous Deployment 164

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

JULY 28, 2010

It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. One of those pros was John Powers , head of the Stanford endowment.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158