David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. So how do you do it?

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. KPIs can (and should) be used as a communication tool to align everyone in the organization so employees are empowered to take initiatives in achieving business goals.

Founder 71

Founder Retention Metrics Technical Review 71

Hearpreneur

JANUARY 19, 2022

The team, on the other hand, is focused on remaining upbeat, and leaders go out of their way to help employees in any way they can, even if that means staying up late at night to talk them through anything they're going through. My business pivoted as a result of the pandemic by becoming more remote for my employees.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. Customer service reps have data on customer conversations. You may choose to work down only to a team level if your company has more than 30 employees. Here’s the problem.

Technical Review 107

Technical Review Software Review API Analytics 107

Occam's Razor

JANUARY 4, 2021

Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Know the difference between Metrics & KPIs. A metric is a number. A KPI is a metric that helps you understand how you are doing against your objectives! Go Get Your Own. #2. Usually good for tactical and diagnostic purposes.

Analytics 113

Analytics Metrics Web Campaign 113

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ReadWriteStart

JULY 7, 2021

View analytical reports – Besides, the admin of the Uber-like app for courier delivery assesses insightful data about business performance like revenue, cash flow, costs, profits, the average number of courier bookings in a month or year, and overall customer rating. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

NOVEMBER 21, 2022

Hiring, managing, and sometimes promoting employees are commonly known responsibilities of a fractional CMO. Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs).

Fractional CTO 61

Fractional CTO Small Business Metrics Revenue 61

YoungUpstarts

JANUARY 10, 2018

Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields. Another important metric is churn. There are some cases where owners end up staying on as employees, but those situations are rare.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

Up and Running

APRIL 17, 2018

The first approach is to have your employees test your website’s usability. Ask employees (preferably ones that are unfamiliar with the website design) to complete a set list of tasks on your website. How will you know if your website is working for you if you never look at your metrics?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Conversion optimization doesn’t align with small business. Lead quantity can be a vanity metric. Run an agency? Then you know it can be hard.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

SEPTEMBER 9, 2021

It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” [via Combining these goals and objectives will give you meaningful metrics to track. via Smart Insights ].

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

JUNE 9, 2013

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Policies governing employee behaviour, account management, content, security, and legal issues should also be implemented.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

This is going to be BIG.

AUGUST 31, 2011

This conversation seems to take place at nearly every growing company in just about every board meeting. Here's a simple tip: track hiring analytics and assign them to someone. Potential candidates and leads go in the top, hired employees come out the bottom. over and over again. so why not for hiring? Hires - Touchdown!

CTO Hire 120

CTO Hire Hiring Bandwidth Metrics 120

ReadWriteStart

NOVEMBER 10, 2010

Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning. Find Risk-takers and Give Them a Sandbox: While social media programs require leaders who have a knowledge of analytics programs, they also require leaders who are comfortable with calculated risk.

Social Media 134

Social Media Media Programming Viral 134

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

Occam's Razor

APRIL 15, 2019

The conversion rate is down 30% at launch. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). To poke holes in the data/methodology (regardless of the Rationalizer’s analytical competence). To provide context.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses 15Five for continuous employee feedback.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

crowdSPRING Blog

JANUARY 20, 2019

What used to be easy when you had one employee and two customers is more difficult when you employ five people and have 25 customers. If you’re setting business goals – and you absolutely should be – CRMs can help you review your metrics (i.e. Customers are the lifeblood of every business.

Small Business 61

Small Business Social Media Software Review California 61

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Government agencies.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Metrics 152

Metrics Audience Curation Algorithm 152

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” from administration to politik?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

MARCH 19, 2020

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc.,

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 29, 2016

Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried). Ad creative was also split tested.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

YoungUpstarts

SEPTEMBER 25, 2018

According to the creators of the tool, it’s used by employees of some of the world’s top companies including Google, Twitter, and LinkedIn. Emails can be sent as entirely new messages, or they can be sent as replies to the last conversation you shared with a recipient. Tracckr is a tool aimed at reaching influencers.

Email 133

Email Database Startup Search 133

ConversionXL

MAY 27, 2022

They will own the conversion funnel working collaboratively with the sales team and the product team to drive inbound marketing, outbound sales and optimize lead conversion. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders.

Demand 95

Demand Management B2B Campaign 95

Women Entrepreneurs Can

DECEMBER 17, 2019

The business world is entirely built on data, whether they monitor your employees, your customers, your business processes, or even your interaction with your target audience. Not only is it everywhere, but it is easy for businesses of all sizes to find the right metrics or access a tool that does all the hard work for them.

Metrics 52

Metrics Audience Social Media Analytics 52

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. The criteria for participating in this was that: Your company has to have over 100 employees. You’re actively doing conversion testing.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric.

Conversion 127

Conversion Analytics .Net Metrics 127

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. If they share it with their networks, then they found something truly useful that advances the conversation. Leads: Lead generation and qualification are two key aspects of the conversion rate.

Metrics 28

Metrics Marketing B2B Analytics 28

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

AUGUST 18, 2020

Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. As you continue your research, start adding metrics like volume, competitiveness, etc. For each term, click through to find the volume, clicks, and difficulty metrics and record them in your spreadsheet.

Framework 123

Framework B2B SEO Search 123

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. The process, as always in web analytics, is important and I hope the above six steps help you create a process in your company that is repeatable and yields impactful results. That's it.

Analytics 116

Analytics Web Flash Software Review 116

ConversionXL

OCTOBER 20, 2020

I am the Web Experience Manager for Cisco in EMEAR, and I’ve been working on increasing our capabilities as a business when it comes to conversion optimization for the past three and a half years. Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide.

Framework 77

Framework Global Conversion SEO 77