ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

NOVEMBER 14, 2013

Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. As a startup, you’re working with limited resources and a lean business model. Blogger outreach services streamline connecting with the blogs driving the conversation you’re joining.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics?

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. Lean on your professional networks too. Are they a potential sponsor? Best, Chris.

Audience 139

Audience Social Media Email Ruby 139

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” from administration to politik?

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. Survey design.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals.

SEO 48

SEO Search Engineer Small Business 48

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. In other words, they are facing conditions of extreme uncertainty, just like startups. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals.

Advertising 93

Advertising Analytics Clickthrough Campaign 93

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. No one ever said optimizing any website is easy. Government agencies.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 10, 2017

Session replays are a common conversion research technique. I talked to a few conversion experts about their process for session replays and also consulted our own team’s approach. But when I looked at the analytics, I witnessed a different story: they only used the feature maybe every 3–4 months. Session Replays: What and Why?

Video 48

Video Technical Review Conversion Analytics 48

crowdSPRING Blog

APRIL 30, 2019

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. National television campaigns are definitely out.

Lean 91

Lean Small Business Software Review Marketing 91

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

YoungUpstarts

NOVEMBER 19, 2013

Stay up to date with news straight from Google, lean on blogs to disseminate tech speak, and track your website stats to craft your strategy. Not only will unclear navigation compromise your SEO rankings, it will also cost you conversions when visitors find your website. Google Analytics. The Basics.

SEO 150

SEO Connecticut Metadata Engineer 150

ConversionXL

MARCH 1, 2016

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? I learned that their perceptions of conversion optimization were close, but not always aligned, with how we believe it to be.

Conversion 48

Conversion Metrics Analytics Design 48

Up and Running

APRIL 27, 2012

These same entrepreneurs read blog posts by Mark Suster, Nic Brisbourne, Eric Ries, and perhaps even Steve Blank, while wholeheartedly embracing the Lean Start-up methodology. Internet entrepreneurs in the UK need to push managing metrics right to the front of their to-do lists. Most meaningful metrics. But they don’t.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Startup Lessons Learned

NOVEMBER 26, 2012

We'll be discussing the Lean Startup movement, the upcoming conference, and whatever else you decide you want to ask about. Remember, radio programs get no realtime analytics, no click maps, no funnel reports. Throughout the hour (from 10am-11am) we'll be picking people to win free tickets to the Lean Startup Conference on December 3.

Lean 159

Lean San Francisco Houston Engineer 159

Occam's Razor

JANUARY 31, 2017

Very often the output of our work with Big Data or Small Data, Google Analytics or R, will end up in a few cells of a spreadsheet or a table in Word/Keynote/PowerPoint. There is only one simple message above, and just two metrics that matter. You have now singularly focused the conversation on the higher order bit : What should we do?

Audience 60

Audience Analytics Green Metrics 60

Startup Lessons Learned

AUGUST 16, 2010

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. As this is a new initiative for this blog, we especially welcome your feedback. How are we doing?

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. Idea validation and Lean Planning. Idea validation is a practice which has been gaining more and more popularity as Lean Startup and Lean Planning methodologies have changed the way new business concepts are conceived.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). ESR has been rightly called “conversion optimization on a large scale.”

Metrics 103

Metrics Framework Conversion Design 103

Startup Lessons Learned

MAY 1, 2009

Lessons Learned by Eric Ries Friday, May 1, 2009 Lean Startup webcast post-game Wow, what an incredible turnout for webcast this morning, right on the heels of a phenomenal crowd at startup2startup last night. Its been a great twelve hours for the lean startup! wogsland : Still not understanding the "lean" aspect. What a thrill.

Lean 60

Lean San Francisco Startup Continuous Deployment 60

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can include data points like their purchase history, how they communicate with you , customer service interactions, and even notes from conversations. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 38

Lean Customer Ruby Startup 38

Aymeric Gaurat-Apelli

JULY 1, 2010

Analytics You need to understand your customers/users better. I am slowly going away from Google Analytics in favour of Clicky (although this is an affiliate link, I genuinely recommend this tool). Out of the box, Clicky gives you actionable metrics, rather than a awful lot of useless data. which sources send better traffic?

Lean 32

Lean Customer Ruby Startup 32

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

trada.com

APRIL 7, 2010

You have to constantly be clear about what you are trying to achieve, what metrics move the business forward, how to learn enough about something to form an opinion of it, and in what order you think doing things will set your business up to scale. Each conversation was invaluable, and we didn’t play hide the ball with them.

Stealth 40

Stealth PPC Advertising Conversion 40