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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Here are just a few of the many benefits marketing automation provides: Drives a 5 percent increase in sales productivity. Can help guide sales and marketing teams to work together for a common goal. 77 percent of users see an increase in conversions.

CTO 162
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7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Strategic decision makers need to see the data, in addition to marketing and sales. Let the data and the analytics suggest the questions you need to ask, not the answers.

Analytics 149
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. top-of-the-funnel for raising awareness or button-of-the-funnel for driving sales).

Campaign 149
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What fractional CMOs can do for small businesses

Duct Tape Marketing

The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years. Also an understanding of commonly used marketing tools like Google Analytics, HubSpot, Salesforce, Marketo, Mailchimp, and others.

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Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

Our plan is to have seven figure revenues and be profitable by Q3, in addition to to seven new hires by end of the year," he says. Since joining the program, he has seen an increase in ad sales and also received new investment capital. Current customers have helped to improve our analytics. Each year, U.S.

St. Louis 118
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Even PhD analytics eggheads. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. This has resulted in dramatic increases in sales. Traditional approaches to marketing and sales will only screw up customer advocacy.

Customer 154
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110