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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. The time and money saved is significant!

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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Here are just a few of the many benefits marketing automation provides: Drives a 5 percent increase in sales productivity. Can help guide sales and marketing teams to work together for a common goal. 77 percent of users see an increase in conversions.

CTO 162
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7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Strategic decision makers need to see the data, in addition to marketing and sales. Let the data and the analytics suggest the questions you need to ask, not the answers.

Analytics 149
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Google Analytics and CRM) used to track them.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

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What fractional CMOs can do for small businesses

Duct Tape Marketing

The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years. Also an understanding of commonly used marketing tools like Google Analytics, HubSpot, Salesforce, Marketo, Mailchimp, and others.