ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. How do my customers think of my company compared to the competitors? How do we stand out?

SEO 131

SEO Analytics Conversion Search 131

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Enable Google Analytics tracking.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. With that motivational speech, :), below are three custom reports that are of incredible value. Web Analytics or Site Catalyst or WebTrends.]. #1: It will open in Google Analytics.

Analytics 125

Analytics Web Customer SEM 125

VC Cafe

AUGUST 16, 2013

Andreas Klinger Customer Development Earlyvangelists Lean Analytics Mom Test Product-market-fit Wantapreneurs 4 steps to the epiphany contagious customer development earlyvangelists landing pages Mom test Product market fit Rob Fitzpatrick SEM seo spent the power of habbit The Referral Engine'

SEM 150

SEM Startup Customer Development Lean 150

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Time Period Comparison in Analytics (and Why It’s Wrong). How do you explain this to the boss/client? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

crowdSPRING Blog

MAY 2, 2018

Marketing is the bridge between your business and your customers. Almost any form of communication with your customers falls under its umbrella. Without marketing, your business may as well exist in an unlit locked vault – no customers are coming in and no sales are going out. Customers will beg to differ.

Small Business 73

Small Business Software Review Social Media Marketing 73

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

DECEMBER 14, 2016

You’ll want to keep the conversion cost below your profit from each transaction (unless the value of the customer to you over a period of time, is sufficiently high that you’re willing to pay MORE for the conversion cost than your profit for the initial transaction). There are many paid options for website analytics.

SEO 48

SEO Search Engineer Small Business 48

This is going to be BIG.

FEBRUARY 26, 2010

" Knewton ( www.knewton.com ) has developed the industry's first adaptive learning engine, customizing educational content to meet the individual needs of each student. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Doing a speed analysis.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Qualitative Analysis: "What's Voice of Customer?

Analytics 124

Analytics Metrics SEM Web 124

Eric Friedman

APRIL 23, 2014

In early 2006 I heard from an in house recruiter at a company called Reprise Media that worked specifically in Search Engine Marketing (SEM) which was a nascent advertising space dedicated to delivering targeted advertising solely based on someones intent. that all use this dashboard information to speak to customers.

SEM 83

SEM Advertising Metrics Analytics 83

www.reincubate.com

FEBRUARY 1, 2010

Ensure staff, partners, customers, and board understand the business technological vision. Own and manage the internal IT customer support process, and externally where appropriate. Design and maintain a roadmap of projects to meet demanding business objectives, taking advantage of trends and new technology where appropriate.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Lessons Learned

SEPTEMBER 16, 2008

At Facebook we never did testing or looked at analytics. Read more at How to Usability Test your Site for Free | Noah Kagans Okdork.com Labels: listening to customers 1 comments: HKagan said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 312

Wiki Lean Management Business Model 312

crowdSPRING Blog

AUGUST 17, 2011

If you have a website, your potential customers can find you. If you don’t have a website, your potential customers will find your competitors. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Implement Simple e-Commerce Tools.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

If you have a website, your potential customers can find you. If you don’t have a website, your potential customers will find your competitors. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Implement Simple e-Commerce Tools.

Small Business 84

Small Business SEM SEO Social Network 84

crowdSPRING Blog

DECEMBER 8, 2013

Finally your customers. Lots of ways great and small and the ideas are endless: for companies with a relatively smaller customer base, you might shoot them a card, send them a small gift, or even invite them down to your company party. Hey, even a company-branded Gulfstream may be appropriate for some od you out there! Ah yes, them.

Small Business 85

Small Business Startup Campaign SEM 85

YoungUpstarts

DECEMBER 15, 2014

For instance, with live support software , you have to be sure that the operator would gain access to tools that reduce response times and that help in dealing with more customers in a shorter period of time. Make sure that you consider using: Customer Relationship Management Software. Analytics Systems.

Software Review 214

Software Review Software SEM Startup 214

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

SEPTEMBER 20, 2010

Advertising with AdWords allows you to reach new customers at the precise moment when they are searching for your type of products and services. This often happens because many small business owners don’t fully understand the many ways they can customize and leverage their AdWords marketing programs. Google Analytics.

Small Business 102

Small Business Analytics Social Media Search 102

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

Software Review 115

Software Review Design Agile Analytics 115

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Want to use a real powerhouse tool to reach new customers and monumentally grow your business? Search marketing. Google Adwords.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Want to use a real powerhouse tool to reach new customers and monumentally grow your business? Search marketing. Google Adwords.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.

Software Review 102

Software Review Design Agile Analytics 102

Duct Tape Marketing

JULY 14, 2022

Many of the webinar platforms aren’t created with the customer in mind first. So you can imagine sales, demos, pitches, onboarding, training, product updates, customer interviews, you know, things like that. But what I care about and what gives my business longevity is if your customer likes you, not, if you like me.

Technical Review 83

Technical Review Demand Cofounder Video 83

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. The pace of technology has altered the way we view digital and connect with our customers. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year.

Analytics 100

Analytics Social Media Marketing Media 100