Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj_S Hi Raj, fair enough, a retention mail & request to help make something great have the same pitch.

Curation 100

Curation Social Media Viral Startup 100

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 25, 2018

This guide is meant to help you go from zero to analytics proficient as quickly as possible. stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track?

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

APRIL 25, 2016

If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? It’s where a variety of paid and free apps are available for download. Choose a revenue model for your app… Paid App: This is a one-time fee to download the app.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Duct Tape Marketing

MAY 5, 2017

So our keywords included such terms as digital delivery, sell downloads and PDF stamping (if you sell eBooks then PDF stamping makes the process more secure). How you can increase customer’s lifetime value & retention. Even with the science of data, there’s still some art involved. Getting the basics rights.

SEO 43

SEO Sales Caching HTML 43

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JUNE 3, 2016

Analytics is a field that moves fast. Mobile is still a new space for analytics. We want to share four of the themes that we’ve seen emerge over our time helping companies with analytics. We want to share four of the themes that we’ve seen emerge over our time helping companies with analytics.

Analytics 48

Analytics Retention Mobile Metrics 48

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Customer retention. Retargeting and remarketing. Email campaigns.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 4, 2020

Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. I’d downloaded their ebook and had been looking at their pricing plans (which I thought were pretty reasonable). Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Someone who prefers to read might download an ebook after reading a blog post. By segmenting audiences based on Google Analytics and CRM data, you can create highly personalized ads to re-engage people that have shown intent. Which channels have the best engagement?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 20, 2020

Google Analytics 4 (GA4) officially launched in October 2020. What makes GA4 so different compared to the current version of Google Analytics? What makes GA4 so different compared to the current version of Google Analytics? A brief overview of Google Analytics 4. How is GA4 different from Universal Analytics?

Analytics 117

Analytics Web Mobile Video 117

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. digital performance.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue.

Marketing 126

Marketing Analytics Conversion SEO 126

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 15, 2017

You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Once you do have a significant amount of traffic coming in (the number can vary, but a good ball park is when you hit 10k visits per month), then you can move on to the other metrics – like leads, conversion rate, and revenue.

Marketing 92

Marketing Analytics Conversion SEO 92

Brandanew

JULY 10, 2015

However, there are still some key engagement metrics that you need to map to learn how to measure your content or social engagement. Choose the right engagement metrics to measure using the right tools! all have different key engagement metrics. all have different key engagement metrics.

Retention 100

Retention Metrics Social Media Analytics 100

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Retention: Optimizing for the second, third, fourth conversion. event tracking isn’t set up properly in Google Analytics). You can download a sample growth meeting agenda , which Morgan shared at ConversionXL Live.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Add the platform (e.g.,

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

APRIL 3, 2019

digital analytics, market research). There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. USAA, CIGNA); Forrester Research; Customer experience blogs. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110