Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

MARCH 21, 2018

Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. SEO: making it easy for people to find you on Google. Ecommerce functions: shopping carts or methods for accepting payments. Copywriting: explaining your brand clearly. The list goes on and on.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

ConversionXL

MAY 6, 2021

As with analytics or SEO tools, there are a lot of options to choose from. First launched in 2003, WordPress is the leading CMS by which 35% of the entire internet is powered. That’s not the case with WordPress, so you can create a beautiful ecommerce site and know that the blog is an integral part of the development process.

Software Review 91

Software Review Technical Review Hosting SEO 91

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Assess cost versus value with analytics and measurement tools. Search engines. like Google.

Internet 241

Internet Social Bookmarking Social Media Startup 241

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Startup Magazine

MAY 17, 2018

The Internet has made it easier to start businesses in several sectors and offer unique products and services to an international audience. For online retailers, professional ecommerce sites do not come cheap, but this investment is vital to sustain long-term success. The market in online businesses has expanded over the past decade.

Early Stage 80

Early Stage Audience eCommerce SEO 80

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. Browse a fashionable ecommerce store (demo). Safari, frequently lagging behind, is often referred to as “the Internet Explorer of PWAs.”). It’s easy to break SEO.

Web 103

Web Caching HTML Marketing 103

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Ultimate Guide to eCommerce Email Marketing. Tools: Moz – Inbound marketing and marketing analytics software subscriptions. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Technical Analysis. User Testing.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Again, important.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

MARCH 14, 2013

Forums might have been around since the dawn of the internet but believe it or not people still use them and they also provide a great source of information for increasing conversions. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites. Don’t Forget the Forums.

Conversion 103

Conversion Cloud eCommerce Search 103

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). Everyone on the Internet loves speed. I love AAA.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MARCH 8, 2013

As a growing business, you need more than just a basic website to be successful on the Internet. Unfortunately, it can feel daunting to compete against larger businesses that have large budgets to perform SEO, hire copywriters, and support dedicated design and development departments. Your website needs to work hard.

Conversion 71

Conversion Sales eCommerce Framework 71

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

Up and Running

JUNE 18, 2014

an ecommerce company headed by CEO Brandon Proctor. To grow the fine-jewelry business, Proctor first aims to use his “deep analytics expertise to take advantage of Ice.com’s massive brand loyalty.” An incubator or a coworking space – this is especially helpful if you’re an internet startup business.

Internet 79

Internet Incubator Government Social Media 79

crowdSPRING Blog

JULY 25, 2013

Inside the Development Process of Our My Analytics App | KISSmetrics – [link]. Good reminder that short vs long term SEO strategy hinges on risk, time, knowledge & resources – [link]. 50 Clean and Modern Ecommerce Sites – [link]. Google Serves 25 Percent of North American Internet Traffic – [link].

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. 3: ISP (Network) Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Duct Tape Marketing

NOVEMBER 23, 2015

In addition to simply seeing an increase in the number of visitors to your site, you should also see an improvement in other key metrics such as time on site, pages viewed per visit, and bounce rate (all of which you can see from a quick glance at your Google analytics dashboard). 2: Ranking for target keywords. 5: Mentions of your brand.

Marketing 28

Marketing Metrics SEO Jordan 28

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

MARCH 24, 2016

Use Google Analytics or Pingdom to determine and monitor your server response time, or. This is what happened to our Google Analytics account a few weeks after we did all of the above. You are spending a lot of money on development, SEO, PPC, and other marketing activities that get people to your website. photo credit: PingDom.

Caching 28

Caching HTML Flash Hosting 28

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? Analytics Tools. Google Analytics â??

Software Review 53

Software Review Technical Review Startup 53