Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. The results? Prospect trial to conversion rates fell with the longer trials.

Framework 102

Framework Marketing Acquisition Retention 102

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? That doesn’t discount the value of their expertise and the influence it could have over how you build products.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How “sticky” is your product for new users? In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Edwards Deming.

PPC 123

PPC Analytics Conversion SEO 123

crowdSPRING Blog

DECEMBER 8, 2013

Your employees deserve thanks for their hard work, their productivity, their energy, and their all around contribution to your success. PPC campaigns can also be used to deliver discounts to customers; create a campaign that offers anyone who finds you through the search results a coupon for the first (or next!) Via the Post Office.

Small Business 85

Small Business Startup Campaign SEM 85

ConversionXL

JUNE 2, 2022

This required more product evangelism and customer wins. The median figures for each strategy should give you an idea of which program to lean towards. How complex is your product? Use intent to add an extra layer to this data by researching information or triggers that signal a target account is interested in your product.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Other companies have trouble nailing down their conversion rate due to analytics challenges. But it’s on the rise— 60.8%

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. Copy is a bridge between your product and your customers. A blog post earns more traffic than a product page, which earns more traffic than a checkout page …). But web analytics or heat maps can’t tell you anything about the quality of your words.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

OCTOBER 24, 2016

When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. Let's go.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

MARCH 12, 2013

In many cases this one thing has no direct correlation to the products and services that a company provides and often rests on things like purpose and community. Your PPC campaigns drive conversion testing as well as content creation. Your customer service leans on social channels and content creation. The view of integration.

Marketing 68

Marketing Social Media Public Relations Channel 68

ConversionXL

JULY 9, 2015

For the purpose of this post, we’re assuming two things: your product is great (it is, right?) Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Your free trial signups are hardly equal.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

SEPTEMBER 10, 2012

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. how they choose and compare products in your category, you know how to structure and prioritize content on your site. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

JUNE 22, 2016

Our friends at Amplitude wrote a great post a while ago that outline fallacies that ruin your analytics, and it got me thinking about all the ways fallacies can diminish growth in general. It’s hard to do, but causality is really an analytics superpower–it gives you the power to hack the future.”. Big companies – whole empires even!

Programming 61

Programming Technical Review Security Analytics 61

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. I don’t mean simply the overall margin on your Income Statement (thought that, too is critical), rater the margins for each of the individual products or services you offer.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Let's move on to doing productive things. Probably not.

Metrics 60

Metrics Analytics Non-Compete Search 60