Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Why is this cool? Goes viral.

Analytics 96

Analytics Viral Web Mobile 96

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Up and Running

MAY 14, 2018

Here are some tips for accelerating growth for SaaS (software as a service) companies. So, trying to market to everyone and anyone is simply a waste of resources. To identify your target market: Ask yourself questions about your typical user’s gender, age, geographic location, business nature, pain points, interests, budget, and so on.

Startup 107

Startup Software Review Widget Audience 107

The Startup Toolkit

SEPTEMBER 24, 2014

Google Analytics – free and good enough for all your analytics needs. Intercom – tasteful chat and help widgets for your site, plus good automated email triggers. Drip – email courses and signup widgets for your site. Mailchimp – newsletters and decent signup widgets. Talking to customers.

Software Review 56

Software Review Founder Widget SMS 56

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

www.vccafe.com

MARCH 11, 2013

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research.

Software Review 53

Software Review Technical Review Startup 53

blog.adaptiveblue.com

OCTOBER 23, 2010

It is okay to go with a cheaper provider when you are just developing the code, but your production needs to run on a rock solid system. It is a service that directly competes with your hosting provider, since it allows you to create and dynamically provision identical instances of your software. Not only it is simple, it is also fast.

EC2 40

EC2 Widget Software Review Startup 40

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

mashable.com

NOVEMBER 4, 2010

Some Code-Free A/B Testing Resources 1. You can use Optimizely even if the thought of coding makes you break out in a cold sweat. Performable Performable gives you a simple and code-free way to conduct A/B testing. Pricing plans run from $50 per month to $1,200 per month, with available e-mail, marketing and CRM integration.

Developer 73

Developer Software Review PHP Social Media 73

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. Don’t forget to sign up for the wonderful Business of Software conference to hear Jason speak in person. I think that our biggest, our easiest group of people to target or market to are people who. Is that what it is?

API 220

API Software Review Hosting Technical Review 220

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. What is growth marketing? Growth marketing is a data-driven approach to marketing.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. There are broadly 5 types of sales enablement tools in the market today: 1. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Inbound marketing.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JANUARY 30, 2013

According to Forrester the low numbers could be due to the relatively short measurement period (30 days)and the size of the companies the data is based upon (only large scale e-commerce sites). It’s even worse when you are just starting out, trying to get your product to the market. Again, not good. Build trust. Image credit.

Social Media 134

Social Media Sales Media Social Network 134

blog.expensify.com

APRIL 24, 2012

The right sort of person is so passionate about coding, they can’t be stopped from doing it. But every day spent in that kitchen is a day NOT spent in a real kitchen, learning how to cook real food, and write real code. I currently work in information security, and I help teach developers how to write better, more secure code.

Java 107

Java PHP Software Review Coder 107

Duct Tape Marketing

MARCH 17, 2020

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. SEMrush offers the following tools and reports: Domain Analytics: This includes an overview, organic and paid research, backlinks, traffic analytics, display advertising, and PLA research.

SEO 75

SEO St. Louis Software Review Marketing 75

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Doing a speed analysis.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

SEPTEMBER 4, 2019

Often, marketing creativity encounters technical limitations. But few marketers know what they’re getting into when they go down that path—or decide against it. Decisions related to site redesigns are often the most expensive—and least reversible—that marketers make. A web page can load only so fast. That ignorance is expensive.

Web 103

Web Caching HTML Marketing 103

sivers.org

JUNE 25, 2010

They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” Also important: Only go for providers who have great reviews from many past customers. Decline bids from providers without many great reviews. The translator rejects or approves.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

JANUARY 9, 2019

Using a combination of Google Analytics , heat mapping, and session recordings , they uncovered three recurring patterns related to FAQs, pricing, and product information. Marketing, product, sales, and operations. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue?

Design 131

Design Software Review Audio Technical Review 131

ConversionXL

AUGUST 21, 2014

For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. Often, however, they’re unable to see the benefit of using the software. Here are funnel analytics for the Bingo Card Creator new user experience: image source. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 16, 2011

A customer can be sold on subscribing to your newsletter, but due to time constraints may hold off on reading it, preferring to save it for later. All too often marketers are so consumed with making a perfect landing page and getting the signup that they forget about the importance of the confirmation page. Well, later rarely comes.

Software Review 85

Software Review Technical Review Widget Email 85

Duct Tape Marketing

JULY 21, 2017

10 Must Have Tools to Monitor, Analyze and Respond to Brand Mention written by Guest Post read more at Duct Tape Marketing. I am not speaking about those paid advertisements or reviews on popular blogs that you have been orchestrating. Price : Unlimited number of widgets for just $19 per month ($14 per month if paid annually).

Social Media 73

Social Media Reputation Widget Search 73

ConversionXL

SEPTEMBER 22, 2015

It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you. The trends that you identify can then guide product development, business decisions, and marketing strategies.”. Code the data.

Customer 48

Customer Software Review Conversion .Net 48

ConversionXL

DECEMBER 2, 2015

Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Google Analytics (and other analytics setups) are a course in themselves, so I’ll leave you with some helpful links to read: Google Analytics 101: How To Configure Google Analytics To Get Actionable Data.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MAY 29, 2014

Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing , this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves. Turns out, the marketers were wrong. Less than ? We really do ruin everything. image credit. Written Copy - 5.59

Conversion 113

Conversion Analytics Metrics Vermont 113

ConversionXL

MARCH 1, 2016

Conversion optimization also applies these psychological principles, but also incorporates persuasive marketing that aims to manage user’s experiences and increase their desire to make a purchasing decision. Tools that they may use would be: web analytics, AB / MVT testing tools, design software and PPT.”.

Conversion 48

Conversion Metrics Analytics Design 48

ConversionXL

MAY 29, 2014

Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing , this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves. Turns out, the marketers were wrong. Less than ? We really do ruin everything. image credit. Written Copy - 5.59

Conversion 62

Conversion Analytics Metrics Vermont 62