Steve Blank
NOVEMBER 25, 2013
Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.
ConversionXL
NOVEMBER 29, 2012
It’s about the Oakland A’s and their General Manager Billy Beane. The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Digging through the analytics data. A ton of stuff.
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Both Sides of the Table
JUNE 12, 2010
Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.
Duct Tape Marketing
AUGUST 11, 2016
Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. I recently spoke with Jeff Allen, a Senior Director at Adobe Analytics , about the role data plays within marketing. That was a very important metric for him. Especially wins.
Occam's Razor
DECEMBER 8, 2017
If you were watching the Oakland Raiders beating the hapless New York Giants (so sad about Eli) this past Sunday, you surely saw a scene like this one: Quarterback Geno Smith using his Microsoft Surface tablet to figure out how he added two more fumbles to this career total of 43. Now, let’s talk analytics and accountability.
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