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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Setting Google Analytics front end elements (custom dimensions, advanced segments). 4. Go to any report in Google Analytics. Excited?

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 2.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Compound metrics are everywhere. Ready?

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. So, great metric.

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Sweet.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. Here's the rough path: Web Analytics 2.0 suspect not.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Good question!

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). Answer: Only one.

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. Digital Analytics Ecosystem: The Inputs. And, yes, some of it is. It is.

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In fact, even the term digital analytics is too stifling. So, in our world, web analytics, what is helping us embrace to this change?

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). ' Exactly!

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. Finding your One Metric That Matters But it's not enough just to know "normal".

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. this is a non-trivial challenge.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?

Top 4 Content Marketing Metrics

Duct Tape Marketing

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. Here are the top 4 content marketing metrics to follow.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

al.), the company are organized and incentivized (as in what metrics determine their bonus). Two things I love a lot: 1. All of that is good.

How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. Money. Scorecard. Conversion.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Others.

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand. 1. You need to design scorecards and focus on key metrics that will really resonate. The metrics are changing.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

For how to go about this, use the wonderful Analytics Ladder of Awesomeness. POP your site and ad platforms analytics implementations.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" " "Are goals metrics?" Metrics. Metric: A metric is a number.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.

The Hierarchy of Metrics

Duct Tape Marketing

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. Create metrics that serve priority objectives.

A Primer on Startup Metrics – Which Analytics Tool to pick. - Startup Lessons Learned

klinger.io

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. Primer on Startup Metrics – Which Analytics Tool to pick.

5 SEO Metrics Small Businesses Should Prioritize

Duct Tape Marketing

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. photo credit: Keyhole. Bounce Rate.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. The Funnel. Cost Per Acquisition. Churn.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.