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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. You might as well bring your lucky rabbits foot to the VC meeting. Just as a refresher.

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From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

It’s not just about a logo or a tagline; it’s the experience you promise your customers. Develop a marketing strategy that leverages both digital and traditional channels. Understand your costs, both fixed and variable, and plan your finances accordingly to sustain operations and fuel growth.

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Create Structure out of the Gate and You’ll Thank Yourself Later

Feld Thoughts

Here’s the punchline: if you run your company as if you have closed a VC equity financing round even though you actually closed a convertible debt round, you’ll be in much better shape when it comes time to raise your Series A financing. Early customer development talks are going great which keeps the team really excited.

Burn Rate 152
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The David S. Rose Reading List for High-Growth Startups

Up and Running

You’ll learn more about what destroys startups, how to use the Customer Development method to succeed, how to use the Business Model Canvas, how to identify and keep your customers, and how to drive profits. Lean Customer Development: Building Products Your Customers Will Buy. B y Cindy Alvarez.

Startup 80
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Top 30 Startup Posts for July 2010

SoCal CTO

Welcome to the Lost Decade (for Entrepreneurs, IPO’s and VC’s) - Steve Blank , July 15, 2010 If you take funding from a venture capital firm or angel investor and want to build a large, enduring company (rather than sell it to the highest bidder), this isn’t the decade to do it. Customer Development Diagnostics over Lunch.

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How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

What’s been missing for everyone is: a common language for investors to communicate objectives to startups. a language corporate innovation groups can use to communicate to business units and finance. data that investors, accelerators and incubators can use to inform selection. Here’s John’s story.

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Amsterdam’s Rockstart Accelerator Sees Good First Year, Announces 2nd Edition

YoungUpstarts

“The results of programs like 500 Startups, Techstars, and Y-Combinator are well known, but due to the culture here in Europe there’s still a lot of unknowns in terms of the track record for follow on funding and results of accelerator programs based in Europe,” says Don Ritzen, co-founder and CEO of Rockstart Accelerator.