How can startups engage Amazon and AWS
VC Cafe
JANUARY 22, 2021
Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). The program helps boost sales through its customer engagement tools (video content, dedicated storefront, editorial curation), merchandising, and strategic support.
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