Architecture B2B Metrics Revenue 
Up and Running
APRIL 17, 2018
B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Plan your website architecture. For more information about website architecture, check out this article from Matrix Marketing Group. trillion in 2021, up from $1.3 trillion in 2014.
Startup Lessons Learned
DECEMBER 28, 2009
Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" A typical "new feature" release is, in my experience, about 80% changes to underlying APIs or architecture. Monitoring of real-world metrics. Or variations thereof.
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The Startup Magazine
OCTOBER 24, 2018
With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Pay Per View model of Revenue generation. Open APIs architecture allows third-party integration effortlessly. Lower latency in the live stream videos.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. Directories.
ConversionXL
MAY 13, 2020
Further, as you’re now using your own data, you can remove revenue from cancelled transactions or returns. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. Serverless Pixel Tracking Architecture in Google Cloud Help Center.
ConversionXL
MARCH 3, 2021
Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.
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