The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). Moreover, since the first CEO was likely to have been one of the founders, the trauma of CEO removal begins. The board raises a collective eyebrow. Thanks for sharing.
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