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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

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The App is Dead (OK Not Really, But The Browser Is Back)

www.readwriteweb.com

iPad and Android tablet apps for magazines have been a big trend over the past couple of years, spurred on by dwindling print magazine sales. After launching iOS and Android apps in January 2011, Technology Review ran into development, sales and other difficulties. All of that work and for disappointing sales. and tagged with.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.

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MyShape Article - Analyst Misses the Point

SoCal CTO

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Social Media for Service Professionals LearnTrends Speakers and Topics Accounced Tags not Folders - LinkedIn Saved Profiles Product Management for Startups in Los Angeles – S.