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Article Marketing and the Power of Human-Approved Article Directories

The Startup Magazine

For an experiment, I wrote an informational article related to the product a friend of mine manufactures, and submitted it to human-approved articles site, HubPages. This morning I did a Google search for this product, and found the article I wrote: at #16 in the list, way above the listing for his website!

Marketing 158
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Unlocking Success: Empowering Community Banks with Governance Management Software

Board Effect

Download our Guide to Board Effectiveness to identify areas of improvement and apply best practices for a more effective, productive and successful board. ———————————————————————————————– Technology Facilitates Data Processing and Analytics When boards have excellent data, they find many valuable purposes for it.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

To be fair Apple designs products in a holistic fashion… iStuff is remarkable not just for the physical product design but for the software user interface. But my bet is that they’ll find some interesting new ways to indirectly drive their core ad business by virtue of the platform and not just their own product.

Java 170
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Customer Development is Not a Focus Group

Steve Blank

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. Customer Development is about testing the founder’s hypothesis about what constitutes product/market fit with the minimum feature set.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

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supermac War Story 1: Joining supermac

Steve Blank

While I was consulting for them, I got a call from a recruiter for a company called SuperMac, which made add-on products for the Macintosh. They sold their product through the computer retail channel, something I knew nothing about. The new products potentially looked to be industry leaders if and when they came to market.