ConversionXL

JULY 8, 2014

I bring this up, because to get “conversions” you must first grab attention. Different techniques work better for different audiences. You know your audience best. You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. image source. Same thing.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

JANUARY 3, 2013

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Having a person convey emotion can have a big impact on conversion rates. It’s also important to convey emotion.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do you measure conversations?

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”.

France 48

France Clickthrough Conversion SEO 48

ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. The “themes” which I’ll talk about throughout the article are simple. Focus on Relevancy. Example of poor relevance.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Not for conversions. Is a CTR of 20% good or bad?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Is the article a dud? Now go to Audience and click on Overview. Bounce Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

And most of those articles are written by professional bloggers, not optimizers. People hate popups, but they increase conversions. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. If you have 0-10 conversions, etc. 50% less than 3 years.

Retention 48

Retention Algorithm Software Review Conversion 48