Article Clickthrough Metrics Sales 
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Image source ). Getting visitors at the top of the funnel.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.
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ConversionXL
MAY 22, 2014
What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. image source.
ConversionXL
SEPTEMBER 11, 2014
The “themes” which I’ll talk about throughout the article are simple. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Themes Improve Quality Score and Ad Rank Metrics. site analytics data.
ConversionXL
APRIL 14, 2021
In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Inbound vs outbound prospecting.
ConversionXL
SEPTEMBER 15, 2016
Measuring the right metrics when you’re experimenting with PPC is important. Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. You should always be adjusting your bids based on keyword and sales performance.
ConversionXL
APRIL 11, 2016
Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience?
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