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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

The short article in Fast Company is here if you’d like to read it. In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages. The story was controversial enough that it created follow-on articles.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319
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Investors Think They’re More Impactful Than They Actually Are

VC Adventure

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services). The answer may surprise you.

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Is the Lean Startup Dead?

Steve Blank

A version of this article first appeared in the Harvard Business Review. Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349
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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Get links to great articles, talk with other business professionals, and learn more about the real world of business in this popular chat. Marketing and PR. Join the conversation Thursdays at 1 p.m. usguyschat.

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

by Hannah Sieber, co-founder and COO of EcoFlow Tech. With that number in mind, think strategically about the costs for website and campaign development, PR, digital marketing and all aspects of product costs, even the “hidden” ones. Crowdfunding has become common place for new products and new brands.

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