Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). Everything we were taught pre-Internet is still relevant. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Underbelly.
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