Audience Australia Lean PR 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? This has led to exponential growth.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.
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Startup Lessons Learned
APRIL 7, 2010
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. That’s the local maximum. That’s right.
Startup Lessons Learned
APRIL 26, 2009
Its a key lean startup concept. But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. The Lean Startup Intensive is tomorrow at Web 2.0. Dont fall for it - its a trap.
Startup Lessons Learned
SEPTEMBER 11, 2009
The CAB, DC (aka the C3) and the APC fought hard to help you guys please the general audience, and at many times, the moderators as well, heck there were forum mods on the councils. Same goes for the AP products that the General Audience consumers (whicn includes teens) get their hands on. Desperately. Eric, people were PANICKING.
Startup Lessons Learned
OCTOBER 4, 2010
The higher the vanity ratio, the more effective the PR. It helps companies with PR. face an overwhelming incentive to say whatever it is that will sound good to their audience, regardless of whether it is true. This is also why I get so outraged when people treat Lean Startup like a religion.
Startup Lessons Learned
FEBRUARY 24, 2009
Lessons Learned by Eric Ries Tuesday, February 24, 2009 The lean startup at UC Berkeley Haas School of Business Image by Jessica_Mah via Flickr Last week I had the opportunity to lecture again in Steve Blank s entrepreneurship class at Haas, which is always a great learning experience - for me at least! Nice talk, thanks for sharing.
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