Remove Audience Remove B2B Remove PR Remove Search
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How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research

Duct Tape Marketing

By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. [15:06] 20:04] What are your thoughts on search engines and how they view data? [21:12]

Channel 55
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122
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How to Radically Stand Out with Brand Marketing

ConversionXL

Studies show that only 5% of B2B buyers are ready to buy. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences.

Marketing 109
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How SEO Has Evolved Over The Years

Duct Tape Marketing

So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

SEO 90
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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience. And while obvious this misses a critical point - PR is not only about your users. Kind of obvious.

PR 309
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How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.