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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153
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Telling Their Story – The Magic of Customer-Driven Video Content

YoungUpstarts

Whether it be an established Fortune 500 company or a growing upstart business, modern marketing programs are built on the backbone of video marketing campaigns. More often than not, these campaigns excel by capturing the thoughts and journeys of loyal customers as they work with company products in exemplary or innovative fashions.

Video 113
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7 Reasons Why Video Marketing Is Essential To Boost Your Business

YoungUpstarts

In today’s digital era, video is the most preferred form of content in the world. Over 500 minutes’ worth of videos is uploaded per minute on YouTube alone. If you want to elevate the status of your business, you can’t afford to miss out on harnessing the power of videos. Top Reasons To Focus On Video Marketing.

Video 246
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5 Content Marketing Tips For Getting More Customers

The Startup Magazine

Aside from that, it also helps draw in potential customers. Since your goal here is to get more customers, you can start with the initial phase of a buyer’s journey: The Awareness Stage. Today, businesses use multichannel marketing to reach out to their audiences. Use the multi-channel approach.

Customer 163
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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

Customer 125
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?