ReadWriteStart

MARCH 7, 2021

You have undergone the grind of evaluating and reevaluating your startup, chalked out a roadmap, did market research, and came up with prototypes. Your name sticks with you,” says Jenny Stanley, managing director of Appetite Creative, a branding agency covering Europe and Dubai. What’s in a Name? Keep it short and simple.

Naming 200

Naming Startup Matching Europe 200

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market.

Campaign 109

Campaign Social Media Audience Channel 109

Up and Running

JULY 26, 2017

To clarify your goals and next steps, you’ll want to validate your idea , and research your target market and their behavior as it relates to your specific product idea and in terms of the way they consume information online. You have a new, out-of-the-box idea and you need to find out if your target audience is ready for it.

Mobile 81

Mobile Application Development Web Software Review 81

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

Advertising 100

Advertising Los Angeles Europe Flash 100

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Broadly speaking, there seem to be four buckets of implementation currently underway in Europe when it comes to the cookie part of the law.

Analytics 130

Analytics IP Web Metrics 130

Steve Blank

APRIL 27, 2009

And while the Soviets are fighting the Germans in massive land battles in eastern Europe, until the allies invade Western Europe in June 1944, the only way the U.S. and Britian can affect German war-fighting capability is by mounting a Strategic Bombing campaign , from England. making nothing but jammers to put on our bombers.

Silicon Valley 203

Silicon Valley Technical Review Europe Germany 203

YoungUpstarts

AUGUST 24, 2017

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.

Programming 157

Programming Europe Community Social Media 157

The Next Web

OCTOBER 25, 2012

Here’s a quick run-down of the finalists competing in the startup competition – they will be judged by experienced entrepreneurs and investors but the audience decides on the winner – and I plan to do a longer post on the winner tomorrow. The startup is focusing on the US market first and foremost. ? 24me / iOS app.

Software Review 132

Software Review Startup Business Model Technical Review 132

Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.

Global 136

Global Czech Republic Russia Norway 136

YoungUpstarts

JUNE 6, 2013

total in funding on crowdfunding platform Kickstarter ) and “Main Street Matters”, where paint manufacturer Benjamin Moore used crowdsourcing as part of its marketing campaign to decide on the colors that would decorate certain main streets in the United States.

Asia 219

Asia Singapore Wiki United States 219

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. With all that in mind, your action plan will center on lukewarm , email, and in my experience, many business owners and marketers have head trash about it, so let’s cover some common misconceptions: Misconception 1: “Unsolicited email is SPAM!”.

Curation 44

Curation Lead Generation Technical Review Email 44

thebarefootvc

DECEMBER 16, 2011

Mobile Marketing Comes of Age: Retailers finally began to see the promise of location based applications and consumers changed their shopping behavior using their mobile devices. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. And the type of products this audience is into is equally as diverse.

Customer 102

Customer Viral Audience Campaign 102

The Startup Magazine

MAY 8, 2017

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.

Programming 61

Programming Philadelphia Europe Community 61

Hearpreneur

SEPTEMBER 7, 2022

Everyone would know what I am offering in the market just by the name' A Perfect Shirt'. After my research led to the discovery of the first essential fatty acid in 90 years, I knew I wanted to take a supplement to the market. Tomedes is also a word from the Galician language in Europe, meaning “to get” or “to take the initiative.”

Naming 125

Naming Entrepreneur Pennsylvania Italy 125

ReadWriteStart

DECEMBER 8, 2011

At today's roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe. Our audience of readers is full of entrepreneurs. They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. Social Contacts.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

APRIL 3, 2024

Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. What John (00:17): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them.

Startup 59

Startup Cofounder Technical Review Founder 59

Eric Friedman

NOVEMBER 10, 2008

I recently interviewed Motoko Hunt of AJPR for Search Engine Strategies Chicago where she will be speaking in the Search Around the World: Europe, Asia/Pacific & Latin America panel. Then I got into marketing, and worked as Senior Marketing and Procurement Manager at Japanese trading firm in California. Motoko Hunt.

Chicago 60

Chicago Search SEM Asia 60

Duct Tape Marketing

SEPTEMBER 22, 2022

Speed Up Your Business Growth Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Take The Marketing Assessment: Take the Assessment. What would your answer be? [22:44]

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

SEPTEMBER 15, 2016

6 Case Studies That Show How and Why to Focus on Building Consumer Trust written by Guest Post read more at Duct Tape Marketing. If you’re tired of trying to crank out endless marketing initiatives and manage the high costs of advertising in hopes of generating returns, you’re not alone. This is a smart campaign approach.

Social Media 28

Social Media Sweden Audience Advertising 28

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Take The Marketing Assessment: Take the Assessment. And it's not always about marketing.

SEO 86

SEO Audience Channel Campaign 86

Up and Running

MARCH 18, 2015

Today, thanks in large part to a well-intentioned, if sometimes spammy “content marketing” movement, the internet is a mish-mash of both useful and completely useless advice, with everyone hopping on the bandwagon to dispense their two cents. How to run a great Patreon campaign. Hello, this is marketing 101.

San Francisco 60

San Francisco Cofounder Campaign Video 60

ConversionXL

JUNE 21, 2015

It’s among the very best CRO events in the world, and of course in Europe. Never start a marketing campaign without a dedicated landing page. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Marketing is almost equivalent to product management. Valentine’s Day campaign).

Email 48

Email SEO Campaign Agile 48

SoCal CTO

SEPTEMBER 8, 2010

A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. Kudos to John for an excellent pitch. 10 cents per DAU.

Startup 191

Startup CTO Hire Cofounder Venture Capital 191

Entrepreneurs-Journey.com by Yaro Starak

MAY 16, 2010

People from wealthy countries outsource to people in poorer countries in Asia and Eastern Europe, where there are plenty of skilled individuals willing to work for a fraction of the cost of hiring locally. I’ve interviewed internet marketers many times where the subject of outsourcing has come up. Well sort of.

Philippines 111

Philippines Securities and Exchange Commission Hiring Thailand 111

Duct Tape Marketing

FEBRUARY 8, 2023

Mastering The Art Of Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Oscar Trimboli In this episode of the Duct Tape Marketing Podcast , I interview Oscar Trimboli. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Sound interesting.

United Kingdom 65

United Kingdom America North America Australia 65

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering.

Lean 60

Lean Business Plan Video Software Review 60

SVPG

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Product 60

Product Technical Review Software Review Engineer 60

conversionxl.com

APRIL 29, 2014

Email Marketing. This shortsightedness has been fueled by an online marketing culture that celebrates tapping into traffic sources like oil wells until they are no longer profitable. Demand Gen’s report also found that 65% of marketers have marketing automation tools in place. Conversion Optimization Services.

Email 67

Email Software Review Technical Review Campaign 67

Entrepreneurs-Journey.com by Yaro Starak

MAY 2, 2010

Before that I interviewed John Jonas , one of the top internet marketers when it comes to outsourcing to the Philippines and recommended his ReplaceMySelf program. Before John, there was the interview with Tim Ferriss , who definitely popularized the idea of outsourcing to a much larger audience thanks to his 4-Hour Workweek book.

Philippines 75

Philippines Internet Video Hiring 75

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. B2B marketers should consider their industry and make the tone appropriate.

Viral 162

Viral Europe America Social Media 162

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

To get into the property market you have to get loans of hundreds of thousands of dollars. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. I was getting more into internet marketing and trying to ramp up my income. Now my blog was about internet marketing.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

JUNE 26, 2017

It’s among the very best CRO events in the world, and of course in Europe. Websites selling different things are different and even if they sell the same products, their target audience might be different. Market shifts. 11 epic content marketing tactics: Create epic content. Websites are contextual. Situation changes.

Analytics 85

Analytics Sweden Metrics Estonia 85

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. " Sad, unimaginative measurements of their sad, unimaginative campaigns. 7 Rules for Digital Marketing Revolutionaries!

Marketing 140

Marketing Analytics Web Channel 140

Duct Tape Marketing

OCTOBER 26, 2022

The Best Way To Communicate With And Convert Your Website Visitors written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Congleton. In this episode of the Duct Tape Marketing Podcast , I interview Ben Congleton. Take The Marketing Assessment: Like this show? More About Ben Congleton: Olark.

SMS 92

SMS Technical Review Channel Cofounder 92

Reid Hoffman

MARCH 2, 2021

Marketing, for example, customer, product organization, et cetera. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.” It was the first pitch I’d ever had from a marketing team that was this genius campaign around not using Uber.

Iran 39

Iran Technical Review Non-Compete Lean 39