YoungUpstarts

MARCH 6, 2015

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The stunt went viral, with the app receiving plenty of publicity. Image credit: www.portigal.com ].

Campaign 100

Campaign Haiti Marketing Oregon 100

ReadWriteStart

JULY 6, 2020

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Naturally, you’d think by solving a clearly relatable problem — while also taking advantage of the evident presence of video content in our social media that this product would go viral overnight.

Marketing 156

Marketing Startup Guerilla Canada 156

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

The Startup Magazine

MARCH 14, 2021

By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Knowing the target customer makes it much easier to create content, events and social media campaigns that meet the customers’ needs. Social media a great place to build a community. Know Your Ideal Customer.

Social Media 146

Social Media Marketing Public Relations Startup 146

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. This partnership would leverage both audiences and the rapidly growing awareness of the vertical.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan.

Public Relations 130

Public Relations Small Business Lean PR 130

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Keyword Research: Do you know what your audience is searching for? Do you need your PR & Marketing team to get this done? What can you be improving?

SEO 134

SEO Metrics Analytics Search 134

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. 5 great viral marketing campaigns (and what small businesses can learn from them!). Prepare well.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

SEPTEMBER 6, 2011

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Small Business 100

Small Business Public Relations Africa Lean 100

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. TIP: As a startup – use PR for link building.

PR 103

PR Startup Social Media Technical Review 103

crowdSPRING Blog

SEPTEMBER 30, 2012

I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent. In PR placements, ‘place’ matters.

Small Business 88

Small Business Public Relations Social Media New York 88

View from Seed

MARCH 22, 2016

Read the publication, understand its audience, and write your pitch around that. The more you consider the audience when you make your pitch, the less likely that reporter is to hit “delete.”. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Pitch late. The operative word in “news” is “new.”

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. If you are having trouble raising money, sometimes a little PR can help. If the viral coefficient is 0.9, before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Use a development methodology.

Software Review 74

Software Review Software Delaware Forecast 74

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. If you want your data to be understood quickly by the PR reporter, graphs are a great way to do this. Use Google’s data PDFs and visualize them for your audience. Takeaway: Focus on the value you are bringing your audience. Image Source.

Curation 132

Curation PR Public Relations Social Media 132

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. It became the sixth most funded publishing campaign of all time.

Portland 59

Portland Audio Technical Review Video 59

Duct Tape Marketing

MARCH 8, 2018

Like, “I want them to join our audience so we can have communication,” or, “I want them to follow me on some network” or, “I want them to purchase something,” right? So, for them, it was really difficult to see, to have single visibility on how this campaign is doing. Is the team producing it?

North Dakota 56

North Dakota Email Campaign Video 56

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

DECEMBER 26, 2014

Crowdfunding Campaigns Come With a Growing Price Tag | Yahoo Small Business – Advisor buff.ly/1ug2ciE. Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. What You Need To Start A Podcast | Co.Labs – crowdspring.co/13n4dnK.

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video.

Viral 107

Viral Campaign Small Business Guerilla 107

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). Kinda muddies the waters from a PR perspective, and quite possibly with the folk at Sand Hill.

Java 107

Java PHP Software Review Coder 107

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. The panel was moderated by Tony Perkins, the Editor-in-chief of AlwaysOn. As Roger mentioned, privacy is going to be a key element of this evolution.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48