Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. In addition, churn tends to rise as a company grows. (As

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Interviewing your customers can reveal the priorities they’re aware of. A dramatic example of this is a software development agency offering UX and UI services. Why this audience? Image source ). Complication.

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 1, 2018

This post will cover how many of your favorite SaaS companies use drip marketing to generate leads, convert customers, and more. Unlike e-commerce, where the goal is to convert a visitor into a customer and then a repeat customer, SaaS has several opportunities to move customers up through several pricing tiers.

Marketing 97

Marketing Campaign Software Review Email 97

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. Customer Lifetime Value (LTV or CLV).

Software Review 48

Software Review Metrics Revenue Acquisition 48

Up and Running

MARCH 11, 2015

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. That’s not good. Pretend that you are the investor.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

Duct Tape Marketing

MAY 25, 2022

Click on over and give us a review on iTunes, please! And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Marketing AI Institute.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

Up and Running

MAY 1, 2014

You’ve reviewed what a business plan is , and why you need one to start and grow your business. > Know your audience. Your plan should be written in a language that your audience will understand. Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Find a location that has a target rich audience (aka Bar). Talk to your customers. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password).

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

During: The initial user onboarding flow that most people consider “user onboarding” After: All other stages of the customer lifecycle. The problem is that in order to be a top site with tens or even hundreds of millions of active users, you’re going to have to successfully onboard customers from across this spectrum.

Mobile 48

Mobile Retention Email Software Review 48