ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. While studies vary on just how much cheaper it is to retain a customer, it’s widely agreed that retention is anywhere from five to 25 times more cost-effective than marketing to a new audience.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? Where to track bounce rate 5. Exit rate: Identify issues in your marketing funnel Where to track exit rate 6.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

AUGUST 12, 2016

Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Choose the right audiences.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. If you subtract the company’s liabilities from assets, you can determine the net worth of the company.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Choose the right audiences.

Retention 48

Retention Metrics Churn Rate Acquisition 48

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). Your existing customers are you best source of referals – just ask. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. How can I lower my apps churn rate? The same way you find a girlfriend / boyfriend.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

andrewchenblog.com

JANUARY 28, 2010

Josh Kopelman of First Round Capital had a great tweet recently on this topic where he says: @ joshk : Too many freemium models have too much free and not enough mium As Josh notes, the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience.

CPA 51

CPA Retention Viral Acquisition 51