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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Your email marketing software should come equipped with a/b testing capabilities.

Campaign 111
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Back to those (early) days when Marketing Automation was just born, the world was web-centric.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

A new survey by Adobe and Econsultancy finds that 52% of digital marketers consider the ability to personalize web content to be fundamental to their online strategy. Similar system is used in targeted ads on websites across the web. For that they used their very own software, Visual Website Optimizer. Personalization software.

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19 Things We Can Learn From Numerous Heatmap Tests

ConversionXL

Notice that the F-pattern style does not hold true when browsing a picture-based web page, as is evident in this study. People tend to browse image-based web pages in a horizontal manner. Abandon automatic image carousels and banners for better clickthrough rates. Don’t lose money through banner blindness. Image source.

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Finding your One Metric That Matters

leananalyticsbook.com

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Within “Source”, you can change the “Constant Quality” to 25 and check the “Web Optimized” box. Once you’ve confirmed video is meaningful for your audience, begin A/B testing.

Video 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.